LP

With his powerful singing voice, his attitude that defies social conventions and his intelligence to transform strong emotions into soaring pop songs, LP has become one of the most beloved singer-songwriters of his generation all over the world. His popularity skyrocketed in 2017 with the heartbreaking folk ballad Lost On You, which topped the charts in 18 countries. The Los Angeles-based artist boasts a monthly audience of over 25 million listeners and viewers, who also buy into his sold-out shows, and has performed in over 150 cities, from 3,000 to 20,000. LP's unparalleled catalogue has amassed over 3 billion streaming views worldwide, and is filled with universal anthems of love and self-discovery. "Songwriting was a way to get to the centre of my own world," LP explains, "and find the authenticity I needed to find for myself."

LP has developed his own style by studying the greats - a style that ranges from Freddie Mercury and Jeff Buckley to Aretha Franklin, Joni Mitchell and Roy Orbison. In the early 2000s, his bold debut material was released, but has yet to be a success. Nevertheless, through sheer performing ability, LP soon signed a record deal and wrote songs for artists such as Rihanna, Cher, the Backstreet Boys, Céline Dion and Christina Aguilera.

By 2014, his own material, Forever For Now, and the breakthrough single Into the Wild, had already caused a frenzy among listeners, who first heard it in a television commercial and began searching the internet to find out who the singer was. International attention shifted to his next album, 2016's Lost on You, which features the now iconic title track alongside the Muddy Waters hit. LP kept the momentum going with his 2018 album Heart to Mouth, delivering more global hits like Recovery and Girls Go Wild, which also made it to the top radio hits of 2019.

LP considers songwriting his life's calling, likening it to the genre of comedy. "Song is there to calm you, help your mind relax and prepare you to embrace those emotions. The song can speak to their soul in whatever way they want." LP often calls his performances a way of connecting to the world, which will no doubt be further enhanced with the just-released Love Lines album. "I'm always trying to reach more people," he adds. "To make people feel good for even three minutes of a song."