Americana – Selection from György Pálfi’s Photography Collection

Over the decades, the automobile has become a favored subject in photography, contributing richly to the visual lexicon of the 20th century and beyond. Cars have evolved into iconic symbols of the American landscape – epitomizing progress, speed, freedom, independence, and individualism. Cars came to symbolize success and modernity, while the American road trip emerged as a powerful metaphor for freedom and self-discovery. This symbolism is vividly captured in the evocative imagery of Kerouac’s On the Road, the striking works of Robert Frank, and the expansive vistas of Route 66 – the 20th century’s embodiment of Manifest Destiny. In this context, the car is not merely a mode of transport but a vital component of the American Dream and a marker of social status.

Influential artists such as Ed Ruscha, Robert Frank, and William Eggleston have harnessed the power of the lens to explore both the aesthetics and broader narratives of car culture. For example, Frank’s Covered Car, Long Beach, CA presents a shrouded vehicle as a metaphor for America’s hidden stories, while Eggleston’s work from the Los Alamos series elevates the mundane to the poetic – transforming an everyday car into a study of color, form, and cultural resonance. Similarly, O. Winston Link’s Hot Shot Eastbound at the Drive-In, Iaeger, West Virginia juxtaposes the romance of the railroad with the rise of car culture, and Dennis Hopper’s Double Standard reflects the rebellious spirit of the 1960s. Together, these works challenge conventional boundaries between art and documentation, capturing an evolving dialogue between Americans and their automobiles.

The intertwined evolution of the automobile and photography spans over 140 years – from the first automobile in 1885 and the invention of the Kodak camera in 1888 – marking an era of rapid technological advancement that revolutionized how people lived, worked, and traveled. As automobiles embedded themselves into the fabric of American society, they became enduring subjects for photographers, who documented everything from people behind the wheel and car advertisements to lively scenes at drive-ins and drag races. This documentation has helped form a distinct visual identity of modernity, reflecting a legacy of technological innovation that has deeply impacted society and culture worldwide.

No single sensibility dominates the history of car photography; instead, photographers have consistently explored the extended meanings of auto culture. While the automobile’s apparent function is transportation, it carries a symbolic weight that reaches into the psychological and emotional realms. It offers “transport” that is as much about the inner journey as it is about moving from one place to another. As a key ingredient in the rites and rituals of modern society, the car marks our social, sexual, political, and economic milestones, with the camera often accompanying these moments – recording, providing proof, and preserving memories for posterity. The resulting imagery captures a wide spectrum of attitudes, from adulation and appreciation to wit, irony, cynicism, and even hostility, thus chronicling humanity’s provocative and evolving relationship with the car and its culture.

Every photograph in this collection stands as a testament to the enduring interplay between two transformative innovations. Together, the automobile and camera have not only documented the American journey but also sculpted its cultural identity – leaving an indelible legacy that continues to shape how we see ourselves and our world.

Exhibited artists:

Al Satterwhite , Berenice Abbott, Brett Weston, Dennis Hopper, Ed Ruscha, Elliot Erwitt, Ernst Haas, Evelyn Hofer, Ezra Stoller, Gregory Crewdson, Grey Crawford, György Lőrinczy, Inge Morath, Jeff Brouws, Joe Maloney, Joel Meyerowitz, Joel Sternfeld, Joseph Szabo, Langdon Clay, Lee Friedlander, Matthew Porter, Mitch Epstein, O. Winston Link, Pete Turner, Peter Hujar, Ray K. Metzker, Richard Misrach, Robby Müller, Robert Frank, Robert Funk, Ruth Orkin, Saul Leiter, Stephen Shore, Gergely Szatmári, Thomas Ruff, Thomas Struth, Todd Hido, Tom Blachford, Tyler Shields, William Eggleston

The exhibition is open to the public:

23 April 2025 – 22 June 2025

Tuesday – Sunday from 12 to 7 pm

Closed on Mondays and public holidays

Curator: Péter Baki

Opening: 22 April 2025, Tuesday, 6 pm

Opening speech by Gábor Ébli, philosopher of aesthetics